1. Who is responsible for data processing?
Responsible in terms of data protection law is:
PERFAKTUM GmbH property administration and management
Represented by: Jessica Buschmann
Rüsternallee 36 | 14050 Berlin
Phone: +49 157 – 768 22477
2. What personal data do we collect and store?
When you visit our website, your browser automatically sends information to the web server operator.
This data is temporarily stored in a so-called log file. The following data can be recorded without any action on your part and stored until it is automatically deleted:
- your IP address
- date and time of access,
- name and URL of the retrieved file,
- Website from which access is made (referrer URL),
- Browser used and, if applicable, the operating system of your device and the name of your access provider.
This data is processed for the following purposes:
- Ensuring a smooth connection establishment of the website,
- ensuring comfortable use of the website,
- Evaluation of system security and stability as well as
- for further administrative purposes.
The legal basis for this data processing results from Art. 6 Para. 1 S. 1 lit. f GDPR. A legitimate interest follows from the data collection purposes listed above. Under no circumstances will the data collected be used for the purpose of drawing conclusions about your person.
3. What happens when using the contact form?
We offer the possibility to send us inquiries via a contact form. It is necessary to provide your name, your email address and your telephone number. This is the only way for us to understand who sent the request and enable us to answer it.
Data processing for the purpose of contacting us takes place in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR on the basis of legitimate interest. You and we have an interest in being able to process your request properly. Insofar as the contact form is used as part of contractual or pre-contractual measures, data processing is based on Art. 6 Para. 1 lit b GDPR.
The personal data collected by us for the use of the contact form will be deleted after your request has been dealt with. Something else only applies if you have specifically consented to storage beyond the current occasion or if other statutory storage obligations apply.
4. What happens when I contact you by email?
If you send us an e-mail, your details will be stored electronically by us for the purpose of processing your request and in the event of follow-up questions. This is also done in accordance with Article 6 Paragraph 1 Clause 1 Letter f GDPR, since you and we have an interest in proper processing, or in accordance with Article 6 Paragraph 1 Letter b GDPR if it is a matter of correspondence within the framework of contractual agreements or pre-contractual measures.
However, we will not pass on your email address and any other personal data to third parties without your consent.
5. What are cookies?
We use so-called cookies on our website. This is done on the basis of Art. 6 Para. 1 lit. f GDPR. Our legitimate interest is to enable you to use our website smoothly and comfortably.
If you have asked us for your consent (cookie banner), Article 6 Paragraph 1 lit. a GDPR is the legal basis for this processing.
However, you can configure your browser in such a way that no cookies are stored on your computer or that a message always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website. The storage period of the cookies depends on their purpose and is not the same for everyone.
At the end of this data protection notice you can again select which cookies should be set.
6. What network connections are there to third-party services?
To ensure comfortable use of our website and for the purpose of statistical surveys, we use functions from various third-party providers. Sometimes a connection is established between the visitor to our website and the respective service provider and data is processed.
6.1 Google Analytics
We use Google Analytics. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as „Google“. Google Analytics is used to analyze usage behavior on our website. The legal basis is Article 6 (1) (a) GDPR (your consent). Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is usually transmitted to a Google server in the USA and stored there.
Through certification according to the EU-US data protection shield („EU-US Privacy Shield“) → https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active Google guarantees that the data protection regulations of the EU are also observed when processing data in the USA.
We only use Google Analytics with IP anonymization. The IP address of the site visitor is shortened and a direct personal reference is prevented. The IP address is already shortened within the EU or the EEA. According to Google, the transmitted IP address of the site visitor is not linked to other Google data. You can prevent Google from processing your data by installing the following browser plugin: https://tools.google.com/dlpage/gaoptout?hl=de Another way to prevent data collection by Google Analytics on our website , can be found at the end of this data protection notice. Further information on data processing by Google can be found in their data protection information: https://tools.google.com/dlpage/gaoptout?hl=de
The contract for order data processing between us and Google was concluded on May 14th, 2018 and can be viewed on request. It is stipulated that Analytics user and event data (e.g. user ID) are retained for 26 months before being automatically deleted.
We also use Google Analytics to evaluate data from AdWords and data from Google advertising functions for purely statistical purposes. If you do not want this, you can deactivate this via the Ads Preferences Manager ( https://www.google.de/settings/ads ). Through certification according to the EU-US data protection shield („EU-US Privacy Shield“) → https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active , Google guarantees that the data protection regulations of the EU also apply when processing Data in the USA are complied with.
6.2 Google Maps
We use the map service Google Maps on our website. This serves the purpose of localizing our properties, our location and the Berlin districts. This is also a service provided by Google.
We use the map service Google Maps on our website. This serves the purpose of localizing our properties, our location and the Berlin districts. This is also a service provided by Google. If you call up the Google Maps component integrated into our website, Google will store a cookie on your device via your Internet browser. We cannot rule out that Google uses servers in the USA. The legal basis for the use of Google Maps is Article 6 (1) (a) GDPR. The connection to Google is only established after your consent.
6.3 Google Tag Manager
For the smooth bundling of numerous data streams, we use the Google Tag Manager on our website. Data is collected via this and passed on to web analysis tools defined by us. Web analysis tools are Google Analytics and Google AdWords. The data is only passed on by the Google Tag Manager. No data is collected or stored by him.
When using the Google Tag Manager, tracking (recording) takes place. The use of the Google Tag Manager itself is recorded and evaluated by Google.
6.4 Google Ads
Our website uses the Google Ads remarketing function. Google Ads is an online advertising program from Google.
With the AdWords remarketing function, we can draw your attention to our offers and services on other websites in the Google network that you were already interested in on our websites. Your interaction on our websites is evaluated for this purpose. For this purpose, Google stores a cookie in your browser with which your visits are recorded. This cookie is used to uniquely identify a web browser on a specific computer and not to identify a person.
A description of how you can prevent the storage of cookies can be found under point 5 of this data protection notice. In addition, you can deactivate interest-based ads on Google and interest-based Google ads on the web (within the Google display network) in your browser by activating the „Off“ button
at https://www.google.de/settings/ads or deactivating it at https://www.aboutads.info/choices/ . You can find more information about your setting options in this regard and data protection at Google
at https://www.google.de/intl/de/policies/privacy/?fg=1 .
Furthermore, we use so-called conversion tracking when using the Google AdWords service . If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer/device. This allows us to see whether and how often our ad was clicked on. These cookies lose their validity after 30 days, do not contain any personal data and are therefore not used for personal identification. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking.
We use dynamic remarketing for advertising messages on other websites that are tailored directly to your interests.
For an attractive design of our website and our offers and services, we include videos via YouTube. The legal basis for this is Article 6 (1) (f) GDPR. Our legitimate interest results from the stated purpose.
This is a video portal from Google.
Through the → certification according to the EU-US data protection shield („EU-US Privacy Shield“), Google and thus also its subsidiary YouTube guarantee that the data protection regulations of the EU are also observed when processing data in the USA.
We embed YouTube videos in connection with the „Extended data protection mode“ function. According to information from YouTube, this means that your IP address, the date and time and the website you are visiting are only transmitted to YouTube, recorded and processed if you actually start a video. In addition, no connection to Google’s „DoubleClick“ advertising network is established.
If you are logged into YouTube at the same time, YouTube assigns the connection information to your YouTube account. If you want to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.
For the purpose of functionality and to analyze usage behavior, YouTube permanently stores cookies via your Internet browser on your end device. If you do not agree to this processing, you have the option of preventing the storage of cookies by making a setting in your Internet browser. Google provides further information about the collection and use of data as well as your rights and protection options in this regard in the data protection notices available at → https://policies.google.com/privacy .
6.6 Smart Look
This website uses the „Smartlook“ analysis tool from Smartsupp.com, sro, Milady Horakove 13, 602 00 Brno, Czech Republic, which enables anonymous evaluations of website usage. The user behavior of the visitors is thus recorded anonymously and, among other things, evaluated according to cursor movements or clicks. The findings from the Smartlook analyzes serve to optimize the usability of our website.
The information collected is not personal and will not be passed on to third parties by Smartlook. If you do not wish to be recorded, you can do so here: https://www.smartlook.com/opt-out
More information can be found in Smartsupp’s data protection declaration: smartsupp.com/privacy
6.7 Facebook Ads conversion tracking („Facebook pixel“)
A tracking code (also called „Facebook pixel“) from Facebook is used on this website, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. This tracking code works on the basis of cookies and records personal data, specifically user behavior and traffic on our website. Data is passed on to Facebook. If a user is logged in to one of the Facebook services, the tracking code can identify such users and process the user behavior data for the purpose of enabling personalized ad delivery from this data material, as well as similar target groups from the average website visitor create so-called Lookalike Audiences. If you wish to object to the collection of data, you can contact us for further information and the given possibilities. You can find more information on this at: https://www.facebook.com/about/privacy
6.8 Microsoft Advertising conversion tracking (“UET tag”)
This website uses a tracking code (also called: „UET tag“, „universal event tracking“) from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This works on the basis of cookies and records personal data. Specifically, this is used to record the conversion of users who have reached our website via search engine advertising on the Bing search engine. If a user who came to our website via Bing search engine advertising fills out a contact form, they will be redirected to a thank you page, which in turn is stored within the Microsoft Advertising system as a conversion event. This allows us to measure the return of Microsoft advertising campaigns. However, the system does not provide us with any further information, as the anonymized number of users who performed specific target actions on our website. If you want to object to the data collection, you can contact us for further information and the given options. You can find more information on this at: https://privacy.microsoft.com/de-de/privacystatement
6.9 Linkedin conversion tracking (“LinkedIn Insights Tag”)
This website uses a tracking code (also called: „LinkedIn Insights Tag“) from LinkedIn, LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland. This works on the basis of cookies and records personal data. Specifically, this is used to record the conversion of users who came to our website via our advertising on the LinkedIn career network. This allows us to track returns from LinkedIn advertising campaigns. This allows us to see the number of campaign traffic, the number of conversions, and the contact information of users who have filled out a lead form. If you want to object to the data collection, you can contact us for further information and the given options. You can find more information on this at: https://www.linkedin.com/legal/privacy-policy
We use Hotjar to better understand the needs of our users and to optimize the offer and experience on this website. Hotjar’s technology gives us a better understanding of our users‘ experiences (e.g. how much time users spend on which pages, which links they click, what they like and don’t like, etc.) and this helps us tailor our offering to our users‘ feedback to align Hotjar works with cookies and other technologies to collect data about the behavior of our users and their end devices, in particular the IP address of the device (is only recorded and stored in anonymous form while you are using the website), screen size, device type (unique device identifiers). ), information about the browser used, location (country only), Preferred language for viewing our website. Hotjar stores this information on our behalf in a pseudonymised user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.
For more information, visit: https://www.hotjar.com/about-us/
7. How do we use social media?
In order to provide you with additional information about our offers, you will find links to our appearances on Facebook, Twitter, Instagram and YouTube on our website.
Addresses of the social media providers and their data protection notices:
- Facebook and Instagram
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA
We are represented on these networks in order to make our offer and our services better known in a contemporary way and to interact with our (potential) customers. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f.
Clicking on the links establishes a direct connection between your computer and the social media services. Personal data can be processed in the process. Please find out more about the purpose and scope of the data collection and the further processing and use of your data from these services. In addition, you should know your rights and setting options in this regard. If necessary, you should prevent access through these services by installing an add-on for your browser (e.g. Facebook blocker).
7.1 Facebook Page
We operate a Facebook page at https://www.facebook.com/BlackLabelBerlin/ .
We and Facebook are jointly responsible for the operation of this Facebook page within the meaning of the GDPR. „Facebook“ is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
We operate this site as a contemporary information and communication channel to provide information about us and our work and to get in touch with customers. Accordingly, personal data is processed in accordance with Article 6 Paragraph 1 Letter f of the General Data Protection Regulation on the basis of our legitimate interest.
When you visit our Facebook page, Facebook records, among other things, your IP address and other information that is available on your PC in the form of cookies. This information is used to provide us, as the operator of the Facebook pages, with statistical user information.
You can find Facebook’s full data policy at: https://de-de.facebook.com/policy.php.
If you are logged into Facebook with your user profile, Facebook may be able to recognize that you have visited our website. Facebook can use this information to show you personalized advertising on Facebook. If you want to avoid this, you should only log in to Facebook when you are there. Log out of Facebook and clear your cookies if you want to visit sites you don’t want Facebook to know about. You can find more information about how you can influence how Facebook processes your data here: https://de-de.facebook.com/about/privacy
Facebook Inc., the US parent company of Facebook, is certified under the EU‑US Privacy Shield and thus ensures compliance with European data protection guidelines.
More information is available here: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active .
Statistical data of different categories can be called up by us as the operator of the Facebook page via the so-called „Insights“ (an analysis tool for operators of Facebook pages). These statistics are generated and provided by Facebook. We have no influence on the generation and presentation. We also have no way of turning this feature off. We have access to the following data: Number of page views, „Like“ information, page activities, post interactions, reach, video views, post reach, comments, shared content, answers, proportion of men and women, country and city of origin, language, Clicks on directions, clicks on my phone number.
We use this data, which is provided in aggregated form, to make our Facebook activities more attractive for users and to make our website more target group-oriented.
As part of the joint responsibility, Facebook Ireland assumes primary responsibility under the GDPR for the processing of Insights data and fulfills all obligations under the GDPR with regard to the processing of this data (including Articles 12 and 13 GDPR, Articles 15 to 22 GDPR and Article 32 to 34 GDPR). This is regulated in the so-called page insights addendum: https://www.facebook.com/legal/terms/page_controller_addendum
If you have any further questions or want to exercise your rights as a data subject, please feel free to contact us. We are required by the Page Insights Addendum to forward all requests to Facebook.
8. How long will your data be stored?
We process and store your personal data only within the framework of the aforementioned purposes. If the purpose is no longer applicable and there are no legal storage requirements to the contrary, your data will be deleted immediately.
9. What rights do you have as a data subject?
As a data subject within the meaning of the GDPR, you have the right to
- Information according to Art. 15 GDPR,
- the right to correction according to Art. 16 GDPR,
- the right to erasure („right to be forgotten“) according to Art. 17 GDPR,
- the right to restriction of processing (blocking) according to Art. 18 GDPR,
- the right to object according to Art. 21 GDPR (you will find separate information on this at the end of this data protection notice) as well as
- the right to data portability from Art. 20 GDPR.
The restrictions under §§ 34 and 35 BDSG apply to the right to information and the right to deletion. Finally, you still have the right to lodge a complaint with the supervisory authority in accordance with Art. 77 GDPR in conjunction with Section 19 BDSG.
If you have given us your consent to the specific processing of your personal data, you can revoke this at any time for the future.